To get reviews on Facebook, you need to make sure your customers know where to write a review by sending them a review link.
It’s easy enough to get your Facebook review link. Just open your Facebook Business page in a desktop browser, click on the “Reviews” tab, and copy the URL.
The problem with this, however, is that this review link won’t prompt customers to log in. This means an extra action some customers will have to complete, which can, believe it or not, discourage them.
The key is to make the review process as quick and easy as possible for your customers. This, in turn, will increase the likelihood of them posting a review.
You can do this by creating a Facebook review link with a login prompt. It’s not as hard as it sounds, as we break it down in just three steps.
Why It’s Important To Get Reviews For Your Business
Facebook reviews (Facebook Recommendations) have more benefits than most business owners realize.
And knowing these benefits is important as it will help you understand how Facebook reviews work and, as a result, how you can use them to your advantage.
Facebook reviews are social proof. And with more first-hand endorsements of your products and services, more customers will trust your business.
As it turns out, 88% of customers trust online reviews as much as personal recommendations.
So it’s about building a reputation (through positive reviews and a high star rating) that customers can trust. This will increase your search visibility as well as increase the chance Facebook recommends your business in users’ Feeds.
What’s also worth knowing is that Facebook reviews can appear in search engine results. And if your reviews are positive, this will draw more traffic to your Facebook page.
How To Create A Facebook Review Link: 3 Steps
To get more reviews on Facebook, it’s vital to make writing reviews as easy as possible for customers. In other words: reducing the steps it takes for customers to write a review.
This is why creating your own Facebook review link (with a login prompt) is better than simply using the URL of your Facebook Business review page, as the latter will require some customers to log in first.
There are three steps to creating a Facebook review link:
- Create a Facebook login URL
- Modify the URL to redirect customers after login
- Add your business name to the URL
It sounds technical, but it’s not. You’ll see as we explain each step below.
Step 1: Create A Facebook Login URL
Customers can’t post a Facebook review for your business without logging in to Facebook first.
Most Facebook users will know how to log in if needed, but, again, we’re trying to make it as easy as possible by assisting customers through the process.
All this step requires is adding “/login” to the end of the Facebook homepage URL, so that it looks like this: https://www.facebook.com/login/.
Step 2: Modify The URL To Redirect Customers After Login
After the customer logs in, you want to make sure that the customer is taken to your Facebook Business page – not to the Facebook News Feed.
This ensures the customer won’t have to search for your business or enter your Facebook URL a second time.
To do this, add “?next=” to the end of the Facebook login URL made in step 1, so that it looks like this: https://www.facebook.com/login/?next=.
Step 3: Add Your Business Name To The URL
The final step is to add “https%3A%2F%2Fwww.facebook.com%2Fyourbusiness%2Freviews%2F” to the URL made in step 2.
However, you’ll need to replace “yourbusiness” with your business name as it reads in the URL of your Facebook page.
Once you have made the change and added it to the URL made in step 2, the final URL—your Facebook review link—should look like this (except with your business name): https://www.facebook.com/login/?next=https://www.facebook.com/yourbusiness/reviews/.
How To Request A Review On Facebook
Creating your Facebook review link is only half the work, unfortunately. You’ll need to send the review link to customers, needless to say, but you’ll also need to use best practices for your review request to be effective.
This involves two things:
- Sending your Facebook review requests using the appropriate channels
- Including a message that encourages the customer to click the link to write a review
The key to creating an effective review request message is to be direct yet friendly while expressing why their feedback is valued.
You can send your review requests using email, SMS, and Facebook messages, but, in general, email is more recommended. Customer emails are easier to collect than phone numbers, and emails are less personal than Facebook messages.
How To Enable Facebook Reviews
It’s no good to send Facebook review request links to your customers if your reviews aren’t turned on. While Facebook reviews are enabled by default, it’s worth checking to make sure!
Thankfully, enabling Facebook reviews takes just five simple steps:
- Log in to your Facebook Business page
- Click on “Settings” (located at the top right-hand corner)
- Click on “Templates and Tabs” (located in the left-hand sidebar)
- Scroll down to “Show Reviews” (in the “Reviews” section) and click the toggle “On”
- Click “Save” to confirm the change
Remember: Facebook reviews are enabled by default. So if you find that your Facebook reviews are enabled (the toggle will be green/“On”), make sure not to change the setting.
How To Increase Engagement On Facebook
Your customer reviews are the most important factor determining your business’s reputation on Facebook.
How you interact with customers on Facebook is also important, however, with the potential to increase page traffic and encourage sales.
There are countless ways to engage and interact with your Facebook audience. But to help you out, we’ve listed three key strategies below.
User-generated content that promotes your business is essentially free marketing. And like customer reviews, it’s more social proof that you can leverage to build your reputation and increase audience engagement on Facebook.
This includes any kind of Facebook content a customer has posted that endorses your products or services. You’ll get notified when it happens, as a Facebook user will tag your business, check-in to your location, or include a hashtag of your business name.
It’s a great way to showcase more positive feedback on your Facebook Business page that followers and new page visitors will see.
Reply To Facebook Reviews
Did you know that 56% of consumers say that the way businesses respond to reviews matters? This makes it important to respond to Facebook reviews as it can influence customers to trust and use your business.
Most businesses do not respond to reviews. This provides a chance for your business to stand out, however, so it’s worth responding to as many of your Facebook reviews as you can – even the positive reviews.
There are best practices for responding to reviews, and these include responding punctually, professionally, and transparently.
Your responses should always be appreciative, as this will demonstrate that your business cares for its customers and values their feedback – good or bad.
Sharing Google reviews on Facebook is more social proof you can use to back up what your positive Facebook reviews are saying.
The good thing about this is that it’s easy to do and provides more engaging content for your Facebook page that users can interact with.
Using Google’s free Marketing Kit, sharing your positive Google reviews on Facebook is as simple as it gets. You can even customize the review as it will appear in your post (such as themes and fonts), which will make the content more visually appealing.
All you need to share Google reviews using Google’s Marketing Kit is a verified Google Business Profile. Google Business Marketing Kit also gives you the ability to create other marketing materials, so it’s a free tool that’s well worth using.
How To Get More Reviews (On All Review Sites)
It isn’t difficult to create a Facebook review link, but there is an easier and more effective way to get reviews for your business – not just on Facebook, but on Google, Yelp, and more.
Having a review link is only half the work, as mentioned. You need to write a persuasive review request to get your customers to click the review link, which you’ll also have to send to all new customers your business deals with.
The easier and more effective method is to automate the process. And it’s the reason why thousands of businesses use ReputationStacker – a tool that will automatically send review requests to your customers using a proven approach to get more reviews.
Ultimately, it’s not necessary to create review links or even put time and effort into a long-term review marketing strategy – not when ReputationStacker will handle all of it for you.
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Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.